- Short Films, Big Ideas

An integrated influence campaign executed with precision on a worldwide scale. At its core, GE FOCUS FORWARD is a series of 30 three-minute films created by Oscar®, Emmy and festival award-winning directors like Alex Gibney, Steve James, Jessica Yu, Morgan Spurlock, Stanley Nelson, Albert Maysles and Leslie Iwerks; the stories are about innovative people and technologies that are making the world a better place. To date the program has delivered over 150 million views, 4 billion media impressions, 130+ screening events including Tribeca, Sundance, Berlinale, IDFA, Melbourne International Film Festival, Dubai, Doha and dozens more. Greater than 4 billion media impressions and awards and honors from Cannes Lions, Webbys, Clios, Tribeca Disruptive Innovation Foundation, LIA Gold.

Concurrently, GE FOCUS FORWARD launched the largest competition ever for short, non-fiction films. Using the same brief given to our 30 commissioned filmmakers, the GE FOCUS FORWARD filmmaker competition drew 563 entries from 69 countries. The 5 winners were announced at the Sundance Film Festival and the films have drawn millions of views online. You can review the entire program in detail at